SU Weiwei,WU Hao,LI Peibo,et al.Exploration and practice in big brand cultivation: Re-evaluating quality and efficacy of post-marketed TCM[J].Acta Scientiarum Naturalium Universitatis Sunyatseni,2026,65(03):1-9.
SU Weiwei,WU Hao,LI Peibo,et al.Exploration and practice in big brand cultivation: Re-evaluating quality and efficacy of post-marketed TCM[J].Acta Scientiarum Naturalium Universitatis Sunyatseni,2026,65(03):1-9.DOI: 10.13471/j.cnki.acta.snus.ZR20250099.
Exploration and practice in big brand cultivation: Re-evaluating quality and efficacy of post-marketed TCM
For over two decades, our research team has been dedicated to big brand cultivation for re-evaluating the quality and efficacy of post-marketed Traditional Chinese Medicine (TCM). With the application of modern technologies, we aim to address the issues such as insufficient knowledge and understanding of the pharmacodynamic material basis and underlying action mechanism, inadequate interpretation of scientific connotation of TCM formulas, lack of scientific evidence for the quality standards of TCM products and failure to meet international standards. Currently, Sun Yat-sen University is at the forefront of this field in China, playing an active role in enhancing the technology content of TCM products and promoting the healthy development of the TCM industry. This paper reviews the exploration and practices of the cultivation of big brand TCM at Sun Yat-sen University, in an effort to inspirate more scholars to engage in this field.
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Related Author
SU Weiwei
WU Hao
LI Peibo
PENG Wei
LIU Hong
XIE Chengshi
WANG Yonggang
LI Peibo
Related Institution
Guangdong Engineering and Technology Research Center for Quality and Efficacy Re-Evaluation of Post Marketed TCM / Guangdong Provincial Key Laboratory of Plant Stress Biology / School of Life Sciences, Sun Yat-sen University